Contrary to what one may think Sally Scott is neither a british nor american brand, it’s actually japanese. Created by Akira Minagawa it plays with the idea of escapism with the image of the brand, Sally Scott, a girl who lives in Ohio with two cats and no dogs. Their collections populated by a-line dresses, natural prints and fabrics and a girly, retro feel make it one of the brands favoured by mori girls. And really, who wouldn’t want to be Sally Scott judging by the images on their latest lookbook? So dreamy (although the model looks really young).
They also put out some really cool catalogue/zines that you can check out here.
All images from Sally Scott.