I have known about the japanese brand Frapbois for a while but it wasn’t until I visited one of their stores (like, on the second day of the trip) that I really fell in love with their clothes. Their style is really laid-back and cool, they cater mainly to young professionals or as I read somewhere “clothes for wealthy young bohemians”. But most importantly their designs are cute and fun, the cut is super flattering and the quality is great, after my first few purchases in Kyoto I was hooked.
They just put out the most amazing collection video that you absolutely need to check out, featuring music by Shugo Tokumaru ♥
Part of why I love Frapbois is also that they have a huge range of unisex clothes, forget about the “boyfriend” jeans or shirts, these guys have it all sorted out. I got one of their unisex shirts and I wear it all the time.
At the moment I am obsessively checking zozo.jp to catch my favourite autumn looks when they go on sale. Particularly the trouser and blazer brown set. So, so cute.